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From Marketing to AI and Blockchain: Yasmina Boubnider Kazitani's Mission to Revolutionize Tech in Africa
This newsletter explores the innovative career of Yasmina Boubnider Kazitani, CMO at Interverse, who has transitioned from traditional marketing to become a leader in AI, blockchain, and sustainable development in Africa. It details her journey from corporate marketing roles to spearheading initiatives that aim to shape the future of technology regulation and implementation across the African continent.
Introduction: A Marketer's Path to Tech Innovation
Yasmina Boubnider Kazitani's career evolution showcases how expertise in marketing and communications can lead to groundbreaking work in emerging technologies. Her journey exemplifies the importance of adaptability and forward-thinking in the rapidly changing tech landscape.
The Tech Leap: From Corporate Marketing to AI and Blockchain
Yasmina's career began in traditional marketing roles, including positions at Renault and Nissan. She then transitioned to digital marketing and e-learning, working with companies like Dale Carnegie Training and Crossknowledge. This diverse experience laid the foundation for her current work in AI and blockchain.

1

Corporate Marketing
Begins her career with roles at Renault and Nissan.

2

Digital Transition
Moves into digital marketing and e-learning sectors.

3

AI and Blockchain
Becomes CMO at Interverse, focusing on emerging technologies.
INTERVERSE: Bridging AI, Blockchain, and Gaming
AI-Driven Fashion
Yasmina is exploring the intersection of AI and ethnic fashion design, using AI algorithms to create unique and innovative designs.
Avatar Technology
She's also developing avatar-based projects, likely for gaming or virtual environments, allowing users to create and customize their own avatars.
Blockchain Integration
Yasmina is leveraging blockchain technology in gaming and beyond, enabling secure and transparent transactions and ownership within virtual worlds.
Shaping the Future of AI and Blockchain Regulation
Recognizing the need for proactive regulation in emerging technologies, Yasmina is leading an initiative to develop a framework for AI and blockchain:
"Basically we have two partners, WebEx3 and Garmalo, and I'm putting together a framework to understand what will be the next level, like a GDPR action. Instead of taking it very late, let's kind of take the steps now from a regulatory point of view and a framework and an auditing system for companies before we have more damage."
The African Tech Renaissance: Empowering Local Innovation
Yasmina is passionate about fostering technological development in Africa. She's organizing a significant event in Ghana to establish Web3 regulations:
"We're in Ghana. It's starting on the 2nd of September, trying to build with the Central Bank of Ghana some regulations on Web3. Because if you get Ghana, you get Nigeria and Kenya."
Her approach emphasizes local empowerment and challenging outdated perceptions:
"Don't think that we are as stupid as we were 100 years ago, guys. We're savvy, we're educated, and we know what we want."
The Science of Inclusivity: Bridging Diversity and Technology
Yasmina's work extends beyond technological innovation to address critical issues of diversity and inclusion in the tech industry. She is particularly dedicated to supporting African and Middle Eastern women in tech, creating pathways for them to thrive in various sectors including AI, blockchain, and gaming.
"I try to keep myself away from scamming, scammers, problematic things. I have a quite clear career where I had to stand for diversity and inclusion, for making sure that people have a voice. Most women in gaming have a voice."
Her efforts include:

1

Diversity Research
Leading research on diversity and inclusion in Web3 with the U.K. Parliament.

2

Data Governance
Serving as a board member of a Paris-based Data Governance organization.

3

Women in Tech
Advocating for increased representation and opportunities for African and Middle Eastern women in the tech industry, including gaming.
Looking to the Future: Cybersecurity and Sustainable Development
Cybersecurity Innovation
Yasmina is keenly aware of emerging challenges in the tech world, particularly in cybersecurity:
"Imagine that the next wave is coming from decentralized AI. [...] I think decentralized AI, honestly, is more of a threat than centralized. You can accumulate more power more easily."
Her future focus includes exploring new approaches to combat threats from decentralized AI.
Sustainable Development
Her future focus includes leveraging technology for sustainable growth in Africa and beyond.
Education Initiatives
Her future focus includes continuing to bridge the gap between technology and local communities.
Conclusion: The Convergence of Marketing, Technology, and Social Impact
Yasmina Boubnider Kazitani's journey from traditional marketing to the forefront of AI and blockchain innovation in Africa demonstrates the power of interdisciplinary thinking. Through her work at Interverse and her initiatives in regulation and inclusivity, she's not just building technologies but pursuing a vision of more accessible, secure, and inclusive technological development for all.
Her story reminds us that the most impactful solutions often come from combining diverse experiences and that a marketing mindset can drive meaningful change in the world of technology.
Marketing
Yasmina's foundation in marketing informs her approach to technology adoption and regulation.
Technology
Her work with AI and blockchain represents cutting-edge innovation in the tech world.
Social Impact
Yasmina's focus on diversity, inclusion, and African development shapes her business philosophy.
Innovation
Her interdisciplinary approach leads to unique solutions in AI, blockchain, and beyond.
Share the Vision
The H3RO Resonance is dedicated to sharing inspiring stories of innovation and impact. If you found this newsletter valuable, please share it with others who might be interested in the intersection of marketing, technology, and social development in Africa and beyond.